Baking the African Continent BUILDING THE FUTURE Join AGB Community Explore AGB Awards Baking the African Continent BUILDING THE FUTURE Join AGB Community Explore AGB Awards

Baking the Continent Building the Future

Born from a deep appreciation for the craft of baking and its power to transform lives, AGB exists to shine a spotlight on African baking talent, create meaningful opportunities, and build a connected, thriving baking ecosystem on the continent.

Baking is more than a skill — it is a business, a livelihood, a heritage, and a catalyst for economic growth.

58%
of Fortune 500 companies work with us
>100
specialist consultants
2,500+
companies in the sector
3,000+
completed projects

"Fresh from the heart of Africa."

Services

We Champion the Bold to Achieve the Extraordinary

Our philosophy

Strategic Interventions that Transform our Clients' Business

Trajectory

Deep expertise

With the technologies, business models and ecosystems of every client’s market

Collaborative approach

A hands-on, collaborative approach to developing solutions for long-term success

Philosophy of evidence

Data-driven insights tackling core issues through analysis and research

The know-how

Turning insights into impactful action by overcoming strategic barriers

600+
Satisfied clients
$5bn
Saved for clients annually
80%
We worked of the Global 500
>90
Repeat clients or referrals
Helping Fast-moving Innovators Scale With Purpose
Industries

Our Experience Spans Every Industry and Challenge

Insights

Our Latest Insights

Proprietary data, expert analysis and bold thinking for leaders who want to achieve the extraordinary.

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Our Partners & SPONSORS